Meyers is a company that provides commercial printing services for some of the most recognized brands worldwide. Being a family-owned business since 1946, Meyers has implemented sustainability practices in printing for several years. To showcase its commitment to sustainability, Meyers required a complete overhaul of its website.
The Rock Solid team designed and developed all aspects of the website to coincide with the launch of Meyers's new logo. Optimizing web pages is crucial for Meyers to generate leads, and the printing company entrusted Rock Solid to carry out SEO work to ensure a steady flow of leads for its main lines of business. In the first year of doing our SEO work, sales increased incrementally, and inbound leads from the website rose by 80 percent year-over-over.
In addition, the Rock Solid team supports Meyers with ad hoc marketing projects. We designed and edited a 50-page ebook focused on sustainability for brand managers of consumer-packed goods brands. We also handled all aspects of publicity and promotions surrounding the launch of the new logo, website, and ebook. Finally, Rock Solid helped Meyers get a regular columnist role at Inc. magazine, and we regularly help proofread the columns before submission and interface with Inc. editors.